Late one evening with a Sign Guru

Really Bad Sign
Late one evening a Sign Guru “much like myself”
Noticed the owner of a donut shop crying in his empty establishment

Noticing that his sign was in disrepair

the sign guru went inside to see if he could help.

“What’s the matter sad donut man” he asked

“Why can’t I get people to come inside to taste my wonderful donuts?”

The sign guru pointed to his sad storefront sign and replied

“People taste your donuts … long before coming inside”

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