Once upon a time, a sign guru was walking down a busy boardwalk when he happened upon a sad man standing in front of his empty donut shop.
His sign was worn and faded and the only letters “NUT” still lit up. Why do you cry sad Donut man? No one wants to taste my delicious donuts, he cried. The sign guru pointed to the dilapidated sign and professed “PEOPLE TASTE YOUR DONUTS LONG BEFORE ENTERING YOUR STORE”.
I’m Rick Incorvia reminding you that first impressions matter.